Multicultural & Bilingual Research

Service Description

PivotOne specializes in bilingual market research and cultural competency studies conducted in English and Spanish with Hispanic and multicultural audiences across the United States and Puerto Rico. With 25 years of immersive research with Hispanic families, Myrna DeJesús brings unmatched cultural fluency to every engagement — from study design and participant recruitment to moderation and final reporting. Services include Spanish-dominant focus groups, multigenerational family research, acculturation studies, brand cultural assessments, and community-based qualitative research. All deliverables are presented in English and Spanish and designed to be immediately actionable for marketing, communications, and strategic planning teams.