Focus Group Facilation

Service Description

PivotOne designs and facilitates qualitative focus groups that uncover the authentic perspectives, values, and decision-making patterns of Hispanic and multicultural audiences. With over 25 years of experience, Myrna DeJesús has moderated groups for Fortune 500 brands, healthcare systems, educational institutions, and nonprofits across the United States and Puerto Rico. Group formats include brand cultural focus groups, enrollment and stakeholder journey research, multigenerational family groups, Spanish-dominant groups, and consumer segmentation studies. All sessions are moderated with cultural fluency — yielding insights that generic research cannot replicate. Available virtually and in-person, in English and Spanish.