PivotOne
PivotOne
Cultural Research & Brand Strategy
PivotOne delivers senior-level market research and cultural strategy for brands and organizations that need to understand Hispanic and multicultural America — authentically and accurately.
About Me
I am a Market Research and Strategic Planning Consultant with over 25 years of experience partnering with Fortune 500 companies across healthcare, pharmaceutical, retail, financial, and media industries. As a Puerto Rican researcher and strategist, I bring both rigorous professional methodology and deep cultural understanding to every engagement — delivering actionable insights for brands and organizations that serve diverse audiences throughout the United States and Puerto Rico.
My work is bilingual, bicultural, and grounded in 25 years of qualitative and quantitative research with Hispanic families and communities.
In 2026, I published No Serás Una Carga, the first evidence-based brain health guide written specifically for Hispanic families, drawing on my research and my personal experience accompanying my father through Lewy Body Dementia. The book has opened national conversations with AARP, the National Hispanic Council on Aging (NHCOA), and the Hispanic Heritage Foundation (HHF), and is available on Amazon in Kindle and Paperback.
Our Story
PivotOne was built on one conviction: the most effective research happens when the strategist truly understands the communities being studied — not just their data, but their culture, their values, and their decision-making.
For over 25 years, Myrna DeJesús has partnered with Fortune 500 companies, healthcare organizations, and nonprofits across the United States and Puerto Rico — delivering culturally grounded insights that drive real strategic outcomes. Her work is bilingual, bicultural, and built for organizations that need more than numbers. They need insight that connects.
Our engagements are fully customized — no templated approaches, no generic reports. Every project is designed around your specific audience, your strategic questions, and your organizational goals.
Services include qualitative focus groups, quantitative studies, stakeholder journey research, brand positioning, enrollment research, and cultural competency consulting — delivered in English, Spanish, or both.
Our Services
1
Research & Strategy
Comprehensive qualitative and quantitative research, strategic planning, and consumer journey analysis for brands, products, and organizations — including study design, segmentation, positioning, and key touchpoint evaluation.
2
Multicultural & Hispanic Groups
Research, workshops, and reporting conducted in both English and Spanish, engaging diverse emerging audiences and delivering culturally relevant insights for clients across the U.S. and Puerto Rico.
3
AI-Enhanced Insights
Advanced analytics and artificial intelligence integration for deeper discovery, predictive trend analysis, and sharper strategic recommendations that meet the demands of today’s evolving market.
Ready to Work Together?
Project based
Project based
Project based
Project based
Project based
150 US dollars
Testimonials
Client Stories
Our clients love the transformative results we bring to their businesses. Here's what they have to say about working with PivotOne:
- PivotOne transformed our client's connection with diverse audiences, leading to measurable growth.
Hernan Tagliani - President-CEO, Best-Selling Author - Tagliani Multicultural
- Their strategic insights have been invaluable in ensuring our campaigns resonate authentically.
Milton Lebron - Executive Creative Director- Founder -Might & Matter
- Their market research capabilities enabled us to identify clear key findings that significantly enhanced our client's strategies allowing them to make informed decisions and drive impactful results.
David Morse - Chief Insights Officer - New American Dimensions